Bibliographic citations
Martinez, R., (2019). Las estrategias del marketing mix y su relación con la satisfacción de los clientes de la Empresa Status Boutique, Tarapoto – 2017 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3784
Martinez, R., Las estrategias del marketing mix y su relación con la satisfacción de los clientes de la Empresa Status Boutique, Tarapoto – 2017 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/3784
@misc{renati/1055663,
title = "Las estrategias del marketing mix y su relación con la satisfacción de los clientes de la Empresa Status Boutique, Tarapoto – 2017",
author = "Martinez Guevara, Rosa",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The present investigation title “Marketing mix strategies and their relationship with customer satisfaction of the Company Status Boutique, Tarapoto -2017; Its purpose is to know if there is a relationship between the aforementioned variables and thus know if the clients agree with the type of service they receive. The first variable of marketing mix strategies has four dimensions that are; product, price, place and promotion. The second variable of customer satisfaction its dimensions are: tangible, reliability, responsiveness and empathy. Both variables are of great importance to carry out the present investigation also have indicators that help to deepen the development better according to the problem of said company and obtain the best possible solutions that help the Company Status Boutique to be the best in level regional, and why not yearn for it to be known nationally and internationally over time.
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