Bibliographic citations
Delgado, C., Huerta, V. (2019). Los costos de comercialización en la sostenibilidad empresarial de la Asociación de Productoras Agropecuarias Mishki Cacao, Chazuta, año 2018 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4938
Delgado, C., Huerta, V. Los costos de comercialización en la sostenibilidad empresarial de la Asociación de Productoras Agropecuarias Mishki Cacao, Chazuta, año 2018 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/4938
@misc{renati/1055539,
title = "Los costos de comercialización en la sostenibilidad empresarial de la Asociación de Productoras Agropecuarias Mishki Cacao, Chazuta, año 2018",
author = "Huerta Escudero, Veronica Alexandra",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The research entitled "Marketing costs in the business sustainability of the Mishki Cacao Agricultural Producers' Association, Chazuta, year 2018" aimed to determine the influence of marketing costs in the business sustainability of the Mishki Cacao Agricultural Producers' Association, Chazuta, year 2018. It was an applied research, with an explanatory level and a non-experimental cross-sectional design. The population and sample consisted of 14 people who are part of the Association, the administrative-accounting staff represented by 6 workers, as well as the accounting and tax evidence concerning the 2018 period. The techniques for the collection of information were the interview and the documentary analysis, with their respective instruments, respectively, the interview guide and the analysis guide. The results show that the marketing costs of the Mishki Cacao Agricultural Producers' Association, Chazuta, year 2018, are equivalent to S/ 745.30 per ton of merchandise. On the other hand, in terms of business sustainability indicators, the Association obtained profitability indexes on assets, equity and sales equivalent to 0.5427, 0.7987 and 0.2746 respectively. It is concluded that marketing costs have a negative influence on the business sustainability of the Mishki Cacao Agricultural Producers' Association, Chazuta, year 2018, due to the fact that the increase in these costs causes a reduction in sustainability indicators.
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