Bibliographic citations
Alva, A., (2022). Modelo de gestión publicitario basado en Inteligencia Artificial para la Escuela de Posgrado de la Universidad Nacional de San Martín [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4488
Alva, A., Modelo de gestión publicitario basado en Inteligencia Artificial para la Escuela de Posgrado de la Universidad Nacional de San Martín []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2022. http://hdl.handle.net/11458/4488
@mastersthesis{renati/1055529,
title = "Modelo de gestión publicitario basado en Inteligencia Artificial para la Escuela de Posgrado de la Universidad Nacional de San Martín",
author = "Alva Arevalo, Alberto",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2022"
}
The general purpose of this study was to determine the effectiveness of the advertising management model based on Artificial Intelligence, for the Postgraduate School of the National University of San Martín, with a quantitative approach, Applied type, explanatory level and non-experimental design, with a sample of 300 professionals, based on the Ducoffe model (1996), a total of 14 questions were created on the Likert scale that manages to measure the variable Advertising management model based on Artificial Intelligence, and the dichotomous scale for the variable Effectiveness of each study program of the graduate school of the National University of San Martín. The most important result is the demonstration of the effectiveness of the advertising management model on the effectiveness of each study program of the Graduate School of the UNSM and the proposed hypothesis has been accepted, so it is important to provide an Advertising System with Artificial Intelligence to achieve more enrollment in the different Master's and Doctorate programs.
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