Bibliographic citations
Salas, A., Diaz, H. (2023). Estrategias de ventas y su influencia en la productividad de la empresa Aceitunas Festy S.A.C. de la ciudad de Tarapoto, periodo 2017-2020 [Fondo Editorial UNSM]. http://hdl.handle.net/11458/5763
Salas, A., Diaz, H. Estrategias de ventas y su influencia en la productividad de la empresa Aceitunas Festy S.A.C. de la ciudad de Tarapoto, periodo 2017-2020 []. PE: Fondo Editorial UNSM; 2023. http://hdl.handle.net/11458/5763
@misc{renati/1054991,
title = "Estrategias de ventas y su influencia en la productividad de la empresa Aceitunas Festy S.A.C. de la ciudad de Tarapoto, periodo 2017-2020",
author = "Diaz Puertas, Henry Sebastian",
publisher = "Fondo Editorial UNSM",
year = "2023"
}
This research aims to determine the influence of sales strategies on the productivity of the company Aceitunas Festy S.A.C. in the city of Tarapoto, during the period 2017 - 2020. The study method was applied, with an explanatory level and non-experimental design; in order to proceed with the determination of this study, the sample consisted of 9 workers who work in the company being analyzed. On the other hand, the collection of information was done in a documentary way referring to sales and the strategies used, as well as the financial statements to evaluate productivity, using the survey technique and direct observation, and the questionnaire and the direct observation form as an instrument. As a result, the sales strategies for the client are 77.8% regular, and with respect to marginal productivity, it was regular at 23.2% in 2017, 22.8% in 2018, 21.5% in 2019, and 18.7% in 2020. It is concluded that sales strategies have a significant influence on the productivity of the company Aceitunas Festy S.A.C. of the city of Tarapoto, during the period 2017 - 2020, with a Spearman's Rho coefficient of 0.857* and a p value equal to 0.00 (p>0.05). This indicates that the better development of sales strategies by the company, the higher the productivity index at the global level of the company, which leads to an increase in its profitability margins.
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