Bibliographic citations
Arevalo, O., (2020). Plan de comercialización para la exportación de café orgánico de las asociaciones en la región de San Martin, año 2017 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4123
Arevalo, O., Plan de comercialización para la exportación de café orgánico de las asociaciones en la región de San Martin, año 2017 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2020. http://hdl.handle.net/11458/4123
@mastersthesis{renati/1054480,
title = "Plan de comercialización para la exportación de café orgánico de las asociaciones en la región de San Martin, año 2017",
author = "Arevalo Cueva, Olga Adriana",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2020"
}
The research entitled: Marketing Plan for the export of organic coffee of an association in the San Martin region, year 2017, has aimed to determine the level of significance for the change in the Business Plan that will generate in organic coffee exports of an association in the San Martín region, year 2017, for this, we worked under a basic type methodology, with a descriptive-correlational, comparative, and non-experimental design level. The sample consisted of 10 years of data from the Cooperativa Agraria Cafetalera y de Servicios Oro Verde Ltda. The data collection instruments were the documentary analysis guides. From all this, the main result was that: there is sufficient statistical evidence to accept the research hypothesis formulated, which establishes that: “The Commercial Plan for the export of organic coffee of an association in the San Martín, year 2017 presents a significant level for change ”, since it has been shown that from the problems and gaps experienced during the 2003-2013 plan, it has been improved and reformulated in the 2025 plan, which will allow generating positive changes in the export of coffee. As a conclusion, it is necessary to: The commercialization plan for organic coffee exports at the regional level is a strategy that seeks to promote and improve the productive and marketing capacities of cooperatives and associations that are within the territory and have their own based on the 2003 national marketing plan. It should be noted that within this plan, the main export gaps in the region have already been considered, so it is expected to have better results than its predecessor.
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