Bibliographic citations
Hidalgo, R., (2022). La confianza del cliente en la decisión de compra en el comercio electrónico de las cooperativas cacaoteras San Martín, 2021 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4832
Hidalgo, R., La confianza del cliente en la decisión de compra en el comercio electrónico de las cooperativas cacaoteras San Martín, 2021 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2022. http://hdl.handle.net/11458/4832
@mastersthesis{renati/1054476,
title = "La confianza del cliente en la decisión de compra en el comercio electrónico de las cooperativas cacaoteras San Martín, 2021",
author = "Hidalgo Lopez, Ricardo",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2022"
}
Electronic commerce has opened up as a new sales channel for all types of business, this growth is also reflected in how customers generate confidence in electronic commerce to make their purchase decision effective. And the present investigation entitled "Customer confidence in the purchase decision in the electronic commerce of the San Martín Cocoa Cooperatives, 2021", whose objective is to determine the influence of customer confidence in the purchase decision in the electronic commerce of the Cocoa Cooperatives of the San Martin region, 2021. This is an applied-type research, explanatory-causal level, non-experimental cross-sectional design, in which 28 Cocoa Cooperatives of the San Martin region participated, with a sample of 384 clients from client cooperatives with a margin of error of 5% and a reliability level of 95%. For data collection, the survey was used as a technique and the Likert-type questionnaire as an instrument, which consisted of 24 questions. The validation of the instrument was carried out through expert judgment. The results were processed through the IBM SPSS Statistics version 26 software, where the non-parametric statistical treatment was carried out with the Spearman's Rho correlation coefficient, obtaining as a result a moderate positive correlation of 0.569 and a significance of 0.000, where it was concluded that customer trust influences the purchase decision in the electronic commerce of the Cocoa Cooperatives of the San Martín región, 2021.
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