Bibliographic citations
Ricse, L., Tafur, R. (2023). Percepción de la responsabilidad social corporativa y su relación con la imagen institucional de Electro Oriente S.A., en épocas del Covid-19, Tarapoto, 2020 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5062
Ricse, L., Tafur, R. Percepción de la responsabilidad social corporativa y su relación con la imagen institucional de Electro Oriente S.A., en épocas del Covid-19, Tarapoto, 2020 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/5062
@misc{renati/1054456,
title = "Percepción de la responsabilidad social corporativa y su relación con la imagen institucional de Electro Oriente S.A., en épocas del Covid-19, Tarapoto, 2020",
author = "Tafur Bocanegra, Rudy Melodi",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
The present study entitled: "Corporate social responsibility and the institutional image of Electro Oriente S.A., in times of Covid-19, Tarapoto, 2020", had the following general objective: To determine the relationship between the perception of corporate social responsibility and the institutional image of Electro Oriente S.A., in times of Covid-19, Tarapoto, 2020. In order to achieve the objective, two questionnaires were applied to 376 users, being the type of research applied, relational and non-experimental. The main results were as follows: 59% of the users considered that the company has a low level of social responsibility, 52% had an unfavorable perception of the company's corporate image. There is a significant relationship between the variables economic responsibility and institutional image, under the context of the company Electro Oriente S.A., during the Covid-19 period (r=0.821, p<0.000). The main conclusion was: Electro Oriente S.A. is not meeting the expectations of society in terms of involvement in economic, legal, ethical and philanthropic aspects, within the Covid-19 context. This is associated with the accumulation of unfavorable impressions among its users, reflecting that its history, values and philosophy are not being solid and have failed to have an impact on society.
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