Bibliographic citations
Pupuche, K., Gil, D. (2022). Evaluación del riesgo crediticio y su impacto en la captación del cliente de la CMAC Piura S.A.C. Tarapoto, 2019 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4576
Pupuche, K., Gil, D. Evaluación del riesgo crediticio y su impacto en la captación del cliente de la CMAC Piura S.A.C. Tarapoto, 2019 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2022. http://hdl.handle.net/11458/4576
@misc{renati/1054439,
title = "Evaluación del riesgo crediticio y su impacto en la captación del cliente de la CMAC Piura S.A.C. Tarapoto, 2019",
author = "Gil Amasifuen, Daltong Ivan",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2022"
}
This final research report entitled “Evaluation of credit risk and its impact on customer acquisition of CMAC Piura S.A.C. Tarapoto, 2019 ”, had the general objective of Evaluating the credit risk and its impact on attracting the client of CMAC Piura S.A.C. Tarapoto, 2019, for the study the following specific objectives were identified: Analyze the credit risk of CMAC Piura S.A.C. Tarapoto, 2019, Evaluate the customer acquisition of CMAC Piura S.A.C. Tarapoto, 2019, Determine credit risk and its impact on CMAC Piura S.A.C. Tarapoto, 2019. Applied research study, quantitative approach, with a correlational research level and non-experimental design, for this the population and the sample consisted of 50 company workers, as well as for data collection It was carried out with the application of techniques and instruments such as the questionnaire and the survey, applied to the collaborators of the financial institution. Therefore, after the analysis, it was possible to conclude that, after having carried out the test, it was obtained that the “P” value (sig. Bilateral) was less than 0.05 (.036). Similarly, it is specified that the value obtained for the correlation coefficient of the variables was .297, which indicates a bass positive correlation. In conclusion, it could be established that the more credit risk influences, the more impact it will generate on the acquisition of clients in CMAC Piura S.A.C. Tarapoto. In this way, the Null hypothesis (Ho) is rejected and the Research hypothesis (Hi) is accepted: The impact of credit risk is significant in attracting the client of CMAC Piura S.A.C. Tarapoto, 2019,
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