Bibliographic citations
Martell, J., Sanchez, P. (2020). Inteligencia de mercado y su relación con la competitividad de los supermercados de la ciudad de Tarapoto - 2019 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4511
Martell, J., Sanchez, P. Inteligencia de mercado y su relación con la competitividad de los supermercados de la ciudad de Tarapoto - 2019 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2020. http://hdl.handle.net/11458/4511
@misc{renati/1054282,
title = "Inteligencia de mercado y su relación con la competitividad de los supermercados de la ciudad de Tarapoto - 2019",
author = "Sanchez Ruiz, Paola Mishell",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2020"
}
Market intelligence is a very valuable tool for companies that place a new product on the market, since based on the information collected in relation to the customer who purchases the product, decisions can be made to improve the offered good and place the company among the most competitive in the market. In that sense the research is entitled "Market intelligence and its relationship with the competitiveness of supermarkets in the city of Tarapoto, 2019", same that had as general objective to determine the relationship between market intelligence and the competitiveness of supermarkets in the city of Tarapoto, 2019, while as a general hypothesis has been raised that market intelligence is significantly related to the competitiveness of supermarkets in the city of Tarapoto, 2019. Regarding the methodology, the research is applied, with relational level and non-experimental design, the population and sample were four supermarkets in the city of Tarapoto, while the information units consisted of 552 citizens. In this sense, the technique used is the survey with the questionnaire as instrument. The results showed that through Spearman's Rho test it has been possible to determine the existence of an intermediate positive relationship between the market intelligence variables, since the correlation coefficient was equal to 747, while the bilateral sig. value obtained was 0.000. It was concluded that the research hypothesis was accepted: Market intelligence is significantly related to the competitiveness of supermarkets in the city of Tarapoto, 2019.
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