Bibliographic citations
Eizaguirre, V., (2021). El Marketing de Servicios y su relación con el posicionamiento en la empresa el Musmuqui E.I.R.L. de Tarapoto, primer Semestre 2019 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5373
Eizaguirre, V., El Marketing de Servicios y su relación con el posicionamiento en la empresa el Musmuqui E.I.R.L. de Tarapoto, primer Semestre 2019 []. PY: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/5373
@misc{renati/1054067,
title = "El Marketing de Servicios y su relación con el posicionamiento en la empresa el Musmuqui E.I.R.L. de Tarapoto, primer Semestre 2019",
author = "Eizaguirre Loja, Victor",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
The general objective of the conducted research is to determine the relationship between service marketing and positioning in the bar - liquor store El Musmuqui EIRL in the city of Tarapoto, during the first semester of the year 2019. The methodology used is the inductive method, the type of research developed is descriptive, correlational, with a non-experimental design and a quantitative approach. The data were obtained by applying a survey to the bar's customers, consisting of 15 questions for the first variable (service marketing) and 11 questions for the second variable (positioning), with a sample of 67 people. The results show that the company provides a correct use of service marketing, but is failing in one indicator, which is promotion. Regarding positioning, the company is recognized by the public and satisfies the needs and expectations of its consumers; however, it still needs to enter the market to a greater extent, since uncertainty was identified among customers in terms of preference over competitors.
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