Bibliographic citations
Tafur, M., Tume, J. (2019). Fijación de precios y su incidencia en la rentabilidad en la empresa RICAFE S.A., ciudad de Rioja, año 2016. [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3962
Tafur, M., Tume, J. Fijación de precios y su incidencia en la rentabilidad en la empresa RICAFE S.A., ciudad de Rioja, año 2016. []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2019. http://hdl.handle.net/11458/3962
@misc{renati/1053810,
title = "Fijación de precios y su incidencia en la rentabilidad en la empresa RICAFE S.A., ciudad de Rioja, año 2016.",
author = "Tume Diaz, Jose Luis",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2019"
}
The present research entitled " Pricing and its impact on profitability in the company Ricafe S.A., city of Rioja, year 2016", has as general objective to determine the incidence between pricing and profitability of the company RICAFE S.A., city of rioja, year 2016, whose hypothesis is: Pricing has a negative impact on profitability of the company RICAFE S.A., city of Rioja, year 2016. The research is of the non-experimental type, with a descriptive and correlational design, having as sample the manager of the company and the documentarl collection. The results indicate that the processes for pricing are being developed inadequately, since it was evidenced that 64% of the activities are not carried out efficiently. However, 36% are properly complied with, due to the fact that strategies are evaluated and established to improve the determination of the sale and purchase price, likewise the profitability indexes in the 2016 period were lower than 2015, i.e. 0.3% 0.22%, 0.03%, 0. 3%, regarding 2015, the calculated indexes were 0.4%; 0.2se2%; 0.03%, 0.5%, in ratios of investment, commercial, net profitability and equity respectively, which has led to the conclusion that "Pricing has a negative impact on profitability of the company RICAFE S.A., city of Rioja, year 2016", since losses were evidenced by the inadequate pricing process, which had a significant impact on the profitability of the company.
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