Bibliographic citations
Torres, C., (2023). Neuromarketing sensorial y el comportamiento del consumidor en el restaurante Morro Yacu, distrito de Calzada - 2022 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/6095
Torres, C., Neuromarketing sensorial y el comportamiento del consumidor en el restaurante Morro Yacu, distrito de Calzada - 2022 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/6095
@misc{renati/1053809,
title = "Neuromarketing sensorial y el comportamiento del consumidor en el restaurante Morro Yacu, distrito de Calzada - 2022",
author = "Torres Celis, Chriss Maricielo",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
Sensory neuromarketing and consumer behavior at the Morro Yacu restaurant, district of Calzada – 2022 The present study aimed to find the degree to which sensory neuromarketing is related to consumer behavior inside a restaurant. This research had an applied type and did not perform experimentation, a survey was applied to 384 consumers of the Morro Yacu restaurant. The results verified that easy perception was related with a p value of zero and r of 0.789, with consumer behavior. The latter showed association with olfactory perception (r=0.790, p=0.00), with gustatory perception (r=0.811, p=0.00), with auditory perception (r=0.822, p=0.00) and with visual perception (r=0.817, p=0.00). It was concluded, with an r of 0.873, that the main variables are associated.
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