Bibliographic citations
Marquina, H., (2023). Gestión administrativa e incidencia en la comunicación institucional en tiempos de COVID-19 – Unidad Ejecutora 406 – Salud Sánchez Carrión, Huamachuco 2020 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/17759
Marquina, H., Gestión administrativa e incidencia en la comunicación institucional en tiempos de COVID-19 – Unidad Ejecutora 406 – Salud Sánchez Carrión, Huamachuco 2020 []. PE: Universidad Nacional de Trujillo; 2023. https://hdl.handle.net/20.500.14414/17759
@misc{renati/1049330,
title = "Gestión administrativa e incidencia en la comunicación institucional en tiempos de COVID-19 – Unidad Ejecutora 406 – Salud Sánchez Carrión, Huamachuco 2020",
author = "Marquina Ruiz, Hermes Misael",
publisher = "Universidad Nacional de Trujillo",
year = "2023"
}
The present research work was carried out with the Executing Unit 406 – Salud Sánchez Carrión as study entity, which develops its activities in the district of Huamachuco, Department of La Libertad, having as scenarios the so-called care centers, located in neighboring districts as well as in hamlets of this district, its main objective is to determine the incidence of Administrative Management in Institutional Communication in times of COVID-19 in the Executing Unit 406 - Salud Sánchez Carrión, Huamachuco 2020, the investigation carried out according to its scope is causal descriptive, not experimental, the Inductive-Deductive Method, Hypothetical-Deductive Method was used, the survey was used as a research technique, to validate the data collection instruments, the Expert Judgment method was used and for the reliability of the instruments, the Cronbach's Alpha method was applied, obtaining 0.943 for the instrument moment of data collection of both variables; The population was made up of the entity's servers, with 498 people, from which a sample of 217 servers was obtained. The data collection instrument was applied to said sample, and with the data obtained it was possible to meet the objectives. of the thesis, verify the research hypothesis through Spearman's correlation coefficient, and statistical indicators determining the duly supported results, obtaining as main results that Administrative Management positively affects Institutional Communication in times of COVID-19 of the Executing Unit 406 Health Sánchez Carrión, Huamachuco 2020.
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