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Saldarriaga, A., (2023). Gestión turística municipal del distrito de Moche y su relación con la satisfacción de la demanda [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/20365
Saldarriaga, A., Gestión turística municipal del distrito de Moche y su relación con la satisfacción de la demanda []. PE: Universidad Nacional de Trujillo; 2023. https://hdl.handle.net/20.500.14414/20365
@misc{renati/1044178,
title = "Gestión turística municipal del distrito de Moche y su relación con la satisfacción de la demanda",
author = "Saldarriaga Urquizo, Alejandra Beatriz",
publisher = "Universidad Nacional de Trujillo",
year = "2023"
}
Title: Gestión turística municipal del distrito de Moche y su relación con la satisfacción de la demanda
Authors(s): Saldarriaga Urquizo, Alejandra Beatriz
Advisor(s): Zapata Mendoza, Mercedes Elena
OCDE field: https://purl.org/pe-repo/ocde/ford#5.09.02
Issue Date: 2023
Institution: Universidad Nacional de Trujillo
Abstract: La presente tesis titulada: Gestión turística municipal del distrito de Moche y su
relación con la satisfacción de la demanda; tuvo como propósito determinar la
vinculación entre la gestión municipal y la satisfacción de la demanda, en los aspectos de atractivos turísticos, servicios y el personal que labora dentro de la gestión turística municipal en el período del 2021 al 2022 de la Municipalidad distrital de Moche.La aparición de nuevos atractivos turísticos en Moche, creados por la Municipalidad distrital, se evidencia en una nueva propuesta dentro de la ruta turística en el distrito, encontrándose atractivos turísticos en las categorías de realizaciones técnicas, científicas y artístico contemporáneas, manifestaciones culturales y sitios naturales que han sido el principal motivo de desplazamientos turísticos en la zona. Por otro lado, la aparición de diversos servicios turísticos en cada uno de estos nuevos atractivos turísticos, manifestados en el servicio de guiado, seguridad, venta de artesanía e interpretación turística, mejoran la visita y brindan comodidad al visitante. Siendo parte de este cambio, la gestión turística municipal a través del personal administrativo y de contacto con los turistas, quienes garantizan la satisfacción del turista durante su visita.Y tuvo como como conclusión que la gestión turística municipal en el distrito de Moche se relaciona directa y significativamente con la satisfacción de la demanda actual, debido a que se han desarrollado atractivos y servicios turísticos prestados por profesional capacitado, producto de la planificación y administración municipal, expresada en los instrumentos de gestión y la presencia de gestores municipales comprometidos.
ABSTRACT The present thesis entitled: Municipal tourist management of the Moche district and its relationship with the satisfaction of the demand; Its purpose was to determine the link between municipal management and the satisfaction of demand, in the aspects of tourist attractions, services and the personnel who work within the municipal tourism management in the period from 2021 to 2022 of the District Municipality of Moche.The appearance of new tourist attractions in Moche, created by the District Municipality, is evidenced in a new proposal within the tourist route in the district, finding tourist attractions in the categories of contemporary technical, scientific and artistic achievements, cultural manifestations and natural sites. which have been the main reason for tourist movements in the area.On the other hand, the appearance of various tourist services in each of these new tourist attractions, manifested in the guide service, security, sale of handicrafts and tourist interpretation, improve the visit and provide comfort to the visitor.Being part of this change, the municipal tourist management through the administrative staff and contact with tourists, who guarantee tourist satisfaction during their visit.And it concluded that municipal tourism management in the Moche district is directly and significantly related to the satisfaction of current demand, due to the fact that tourist attractions and services provided by trained professionals have been developed, as a result of municipal planning and administration, expressed in management instruments and the presence of committed municipal managers.
ABSTRACT The present thesis entitled: Municipal tourist management of the Moche district and its relationship with the satisfaction of the demand; Its purpose was to determine the link between municipal management and the satisfaction of demand, in the aspects of tourist attractions, services and the personnel who work within the municipal tourism management in the period from 2021 to 2022 of the District Municipality of Moche.The appearance of new tourist attractions in Moche, created by the District Municipality, is evidenced in a new proposal within the tourist route in the district, finding tourist attractions in the categories of contemporary technical, scientific and artistic achievements, cultural manifestations and natural sites. which have been the main reason for tourist movements in the area.On the other hand, the appearance of various tourist services in each of these new tourist attractions, manifested in the guide service, security, sale of handicrafts and tourist interpretation, improve the visit and provide comfort to the visitor.Being part of this change, the municipal tourist management through the administrative staff and contact with tourists, who guarantee tourist satisfaction during their visit.And it concluded that municipal tourism management in the Moche district is directly and significantly related to the satisfaction of current demand, due to the fact that tourist attractions and services provided by trained professionals have been developed, as a result of municipal planning and administration, expressed in management instruments and the presence of committed municipal managers.
Link to repository: https://hdl.handle.net/20.500.14414/20365
Discipline: Turismo
Grade or title grantor: Universidad Nacional de Trujillo. Facultad de Ciencias Sociales
Grade or title: Licenciada en Turismo
Juror: Príncipe León, Jenny Marlene; Martell Vargas, Deysi July; Zapata Mendoza, Mercedes Elena
Register date: 1
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