Bibliographic citations
Rubio, D., (2024). Gestión de marca digital y su influencia en el posicionamiento del C.E.E. Rafael Narváez Cadenillas, Trujillo, en 2023 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/22632
Rubio, D., Gestión de marca digital y su influencia en el posicionamiento del C.E.E. Rafael Narváez Cadenillas, Trujillo, en 2023 []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/22632
@mastersthesis{renati/1043999,
title = "Gestión de marca digital y su influencia en el posicionamiento del C.E.E. Rafael Narváez Cadenillas, Trujillo, en 2023",
author = "Rubio Aguirre, Danitza Evelyn",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
This research work was prepared with the purpose of explaining the influence of digital brand management on the positioning of the C.E.E. Rafael Narváez Cadenillas, Trujillo, in 2023. A correlational field research was carried out, using the following methods: analytical, deductive, inductive and statistical. In addition, data collection was done through the survey, which was carried out on parents who have their children enrolled in schools in the province of Trujillo, each item with alternative answers in relation to the independent variable: digital brand management and the dependent variable: positioning. The results were presented in bar figures, which provided several conclusions to the present study, among them that the image of the school is not positioned in the mind of the Trujillo population. It was concluded that digital brand management has a direct influence on the positioning of the C.E.E. Rafael Narváez Cadenillas, Trujillo, in 2023.
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