Bibliographic citations
Molina, S., (2024). Impacto del personal branding en el posicionamiento de marca en los ilustradores gráficos de la ciudad de Trujillo, 2023 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/22180
Molina, S., Impacto del personal branding en el posicionamiento de marca en los ilustradores gráficos de la ciudad de Trujillo, 2023 []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/22180
@mastersthesis{renati/1043294,
title = "Impacto del personal branding en el posicionamiento de marca en los ilustradores gráficos de la ciudad de Trujillo, 2023",
author = "Molina Baquedano, Sergio Andres",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
The general objective of the research was to determine the impact of personal branding on brand positioning in graphic illustrators in the city of Trujillo, 2023. The research is located in the quantitative approach, it is applied and cross-sectional, non-experimental design, cross-sectional and correlational descriptive scope. The population is the graphic illustrators of the city of Trujillo; The sample was made up of 94 graphic illustrators; The technique is the survey and the instrument is the questionnaire. The results indicated that 43.60% of graphic illustrators in the city of Trujillo indicated that the level of personal branding is medium; 31.91% indicated that it is low and 24.47% indicated that it is high. Therefore, the level is medium. 47.87% of graphic illustrators in the city of Trujillo indicated that the level of brand positioning is medium; 31.91% indicated that it is low and 20.21% indicated that it is high. Therefore, the level is medium. It was determined that the Rho Spearman value of 0.882 and the significance value is 0.000, being less than 0.05, therefore, it is concluded that personal branding has a positive and significant impact on brand positioning in graphic illustrators in the city of Trujillo, 2023.
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