Bibliographic citations
Dionicio, L., Mamani, C. (2022). Nivel de Percepción del Ciudadano frente a las Estrategias de Relaciones Públicas de la Gerencia de Imagen Institucional de la Municipalidad Provincial de Trujillo para la prevención de Propagación del COVID19, 2020 [Tesis, Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/17414
Dionicio, L., Mamani, C. Nivel de Percepción del Ciudadano frente a las Estrategias de Relaciones Públicas de la Gerencia de Imagen Institucional de la Municipalidad Provincial de Trujillo para la prevención de Propagación del COVID19, 2020 [Tesis]. PE: Universidad Nacional de Trujillo; 2022. https://hdl.handle.net/20.500.14414/17414
@misc{renati/1042972,
title = "Nivel de Percepción del Ciudadano frente a las Estrategias de Relaciones Públicas de la Gerencia de Imagen Institucional de la Municipalidad Provincial de Trujillo para la prevención de Propagación del COVID19, 2020",
author = "Mamani Medina, Cecilia Victoria",
publisher = "Universidad Nacional de Trujillo",
year = "2022"
}
The main objective of this research was to know the level of perception that citizens have of the public relations strategies of the Institutional Image Management of the Provincial Municipality of Trujillo for the prevention of the spread of COVID19, 2020. The research design chosen for the present work was non-experimental - transactional since it focuses on the study of a phenomenon that occurs in reality and that is circumscribed in a specific time and of a descriptive type. The sample population was made up of 385 citizens of Trujillo, over 18 years of age. To collect quantitative data, the survey technique was used and the political communication questionnaire instrument and Covid 19 were applied to the sample population, this instrument consists of 13 questions which are divided into 3 dimensions: oral communication strategy, strategy written communication and visual communication strategy. The results obtained after the application of the instrument indicate that the level of perception of citizens regarding the public relations strategies of the Institutional Image Management of the Provincial Municipality of Trujillo for the prevention of the spread of COVID19, 2020 is low; in the same way with each of its dimensions such as oral, written and visual strategies. The research has framed the level of perception of citizens regarding the public relations strategies of the Institutional Image Management of the Provincial Municipality of Trujillo for the prevention of the spread of COVID19, 2020 is low; Therefore, it is recommended to improve the scope of communication by reinforcing through social networks and written channels that are the way in which the population is more informed.
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