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Cueva, A., (2022). Consumo socialmente responsable: Una aplicación en la ciudad de Chiclayo, 2021 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/8044
Cueva, A., Consumo socialmente responsable: Una aplicación en la ciudad de Chiclayo, 2021 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2022. http://hdl.handle.net/20.500.12423/8044
@misc{renati/1041652,
title = "Consumo socialmente responsable: Una aplicación en la ciudad de Chiclayo, 2021",
author = "Cueva Toro, Andres",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2022"
}
Title: Consumo socialmente responsable: Una aplicación en la ciudad de Chiclayo, 2021
Authors(s): Cueva Toro, Andres
Advisor(s): Diaz Rios, Diogenes Jesus
Keywords: Consumo responsable, comportamiento del consumidor, desarrollo sostenible; Comunicación, educación, conciencia social; Actitudes del consumidor, conocimientos del consumidor, Chiclayo; Responsible consumption, consumer behavior, sustainable development; Communication, education, social awareness; Consumer attitudes, consumer knowledge, Chiclayo
OCDE field: http://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 2022
Institution: Universidad Católica Santo Toribio de Mogrovejo
Abstract: Dado el creciente consumismo que se viene dando, los Chiclayanos deben tener conocimientos y actitudes que permitan ejercer un comportamiento socialmente responsable para el desarrollo sostenible. El propósito de esta investigación fue analizar en los consumidores chiclayanos, los conocimientos y actitudes que estos posean respecto al tema y el aporte que tiene la comunicación para incentivar a un consumo responsable, donde se tomó como unidad de análisis a personas con estudios superiores pertenecientes a la ciudad de Chiclayo. Se desarrolló una investigación de tipo exploratorio con enfoque cualitativo y se utilizó como técnica cuatro grupos focales. Se concluyó que los consumidores chiclayanos tienen adecuados conocimientos respecto al tema y actitudes positivas, pero limitadas por otros criterios de compra, además enfatizan en el rol que tiene los medios de comunicación y la educación, para crear cultura socialmente responsable.
Given the growing consumerism that is taking place, Chiclayanos must have knowledge and attitudes that allow them to exercise socially responsible behavior for sustainable development. The purpose of this research was to analyze Chiclayo consumers, the knowledge and attitudes that they possess regarding the subject and the contribution that communication has to encourage responsible consumption, where people with higher education belonging to the city of Chiclayo. An exploratory research with a qualitative approach was developed and four focus groups were used as a technique. It was concluded that Chiclayo consumers have adequate knowledge regarding the subject and positive attitudes, but limited by other purchase criteria, they also emphasize the role of the media and education to create a socially responsible culture.
Given the growing consumerism that is taking place, Chiclayanos must have knowledge and attitudes that allow them to exercise socially responsible behavior for sustainable development. The purpose of this research was to analyze Chiclayo consumers, the knowledge and attitudes that they possess regarding the subject and the contribution that communication has to encourage responsible consumption, where people with higher education belonging to the city of Chiclayo. An exploratory research with a qualitative approach was developed and four focus groups were used as a technique. It was concluded that Chiclayo consumers have adequate knowledge regarding the subject and positive attitudes, but limited by other purchase criteria, they also emphasize the role of the media and education to create a socially responsible culture.
Link to repository: http://hdl.handle.net/20.500.12423/8044
Discipline: Administración de Empresas
Grade or title grantor: Universidad Católica Santo Toribio de Mogrovejo. Facultad de Ciencias Empresariales
Grade or title: Licenciado en Administración de Empresas
Juror: Mundaca Guerra, Jorge Augusto; Solano Cavero, Jessica Karin; Diaz Rios, Diogenes Jesus
Register date: 20-Dec-2024
This item is licensed under a Creative Commons License