Bibliographic citations
Coronel, J., (2022). Plan de negocio ampliación de la cobertura de mercados de la empresa comercial de bebidas coronel s.a.s. en la región amazónica colombiana [Trabajo de suficiencia profesional, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/2394
Coronel, J., Plan de negocio ampliación de la cobertura de mercados de la empresa comercial de bebidas coronel s.a.s. en la región amazónica colombiana [Trabajo de suficiencia profesional]. PE: Universidad Científica del Perú; 2022. http://hdl.handle.net/20.500.14503/2394
@misc{renati/1038961,
title = "Plan de negocio ampliación de la cobertura de mercados de la empresa comercial de bebidas coronel s.a.s. en la región amazónica colombiana",
author = "Coronel Ascorbe, Jenny",
publisher = "Universidad Científica del Perú",
year = "2022"
}
The enterprise arises in the city of Leticia, Colombia, as a consequence of satisfying the unsatisfied needs of consumers. The business is a leader in the wholesale and retail distribution of these products. It plans to venture into new markets in the geographical area, in the indigenous communities (44 in the entire Amazonian trapeze); For this, it is ready to work with a network of small retail businesses located in these population settlements. The organizational formation is small, each member has designated positions and functions established to achieve good business development and reduce personnel costs. The economic and financial study presents an important gross and operating margin, with the consequent profitability and liquidity to meet all commercial commitments. The business generates a return expressed in an economic VAN of 680,020,202 Colombian pesos, and an economic Internal Rate of Return (TIR), 229%. This business is leveraged, and achieves a Financial VAN of 534,839,852 Colombian pesos, and an TIR of 334%.
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