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Perea, S., (2021). Estudio de mercado de un restobar en la ciudad de Iquitos, año 2020 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/1437
Perea, S., Estudio de mercado de un restobar en la ciudad de Iquitos, año 2020 [Tesis]. PE: Universidad Científica del Perú; 2021. http://hdl.handle.net/20.500.14503/1437
@misc{renati/1036404,
title = "Estudio de mercado de un restobar en la ciudad de Iquitos, año 2020",
author = "Perea Seoane, Sergio Dante",
publisher = "Universidad Científica del Perú",
year = "2021"
}
Title: Estudio de mercado de un restobar en la ciudad de Iquitos, año 2020
Authors(s): Perea Seoane, Sergio Dante
Advisor(s): Reategui Meza, Marco Antonio
Keywords: Restobar; Turismo; Oferta competitiva; Iquitos; Restobar; Tourism; Competitive offer; Iquitos
OCDE field: https://purl.org/pe-repo/ocde/ford#5.02.04
Issue Date: 26-Jul-2021
Institution: Universidad Científica del Perú
Abstract: En el marketing, el estudio de mercado es una herramienta valiosa como estrategia para definir la factibilidad de ejecutar algún proyecto determinado, el mismo que dará una visión más amplia del horizonte al que se pretende llegar en los negocios.
En este estudio se ejecuta un estudio de mercado para definir la posibilidad de abrir un Restobar temático en Iquitos, siendo ésta una ciudad con alta afluencia de turistas nacionales y extranjeros, sin descuidar al consumidor local.
Se planteó como objetivos específicos analizar la demanda y la oferta competitiva en cuanto a restobares en la ciudad, haciendo énfasis en medir la preferencia de los ciudadanos en cuanto al tipo de comida, bebidas, música y locación cuando acuden a estos lugares.
Se concluye que existe una alta demanda para este tipo de negocios en Iquitos y que existe una interesante oferta competitiva en la ciudad, lo que ubica al negocio del RESTOBAR en algo novedoso, interesante y ambicioso por ejecutar.
In marketing, the market study is a valuable tool as a strategy to define the feasibility of executing a certain project, the same one that will give a broader vision of the horizon to which it is intended to reach in business. In this study, a market study is carried out to define the possibility of opening a thematic restaurant in Iquitos, this being a city with a high influx of national and foreign tourists, without neglecting the local consumer. The specific objectives were to analyze the demand and the competitive offer in terms of restaurants in the city, with an emphasis on measuring the preference of citizens regarding the type of food, drinks, music and location when they go to these places. It is concluded that there is a high demand for this type of business in Iquitos and that there is an interesting competitive offer in the city, which places the RESTOBAR business in something new, interesting and ambitious to execute.
In marketing, the market study is a valuable tool as a strategy to define the feasibility of executing a certain project, the same one that will give a broader vision of the horizon to which it is intended to reach in business. In this study, a market study is carried out to define the possibility of opening a thematic restaurant in Iquitos, this being a city with a high influx of national and foreign tourists, without neglecting the local consumer. The specific objectives were to analyze the demand and the competitive offer in terms of restaurants in the city, with an emphasis on measuring the preference of citizens regarding the type of food, drinks, music and location when they go to these places. It is concluded that there is a high demand for this type of business in Iquitos and that there is an interesting competitive offer in the city, which places the RESTOBAR business in something new, interesting and ambitious to execute.
Link to repository: http://hdl.handle.net/20.500.14503/1437
Discipline: Administración de Empresas
Grade or title grantor: Universidad Científica del Perú. Facultad de Negocios
Grade or title: Licenciado en Administración de Empresas
Juror: Pérez Santillán, Jorge; Flores Tang, Juan Pio; Pinedo Flores, Olga Mireya
Register date: 27-Sep-2021
This item is licensed under a Creative Commons License