Bibliographic citations
Ojeda, D., Montero, N. (2024). Análisis Audiovisual del Spot Publicitario para la empresa Vitalaser en el Contexto del Festival de música electrónica “Ultra - Perú” [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683028
Ojeda, D., Montero, N. Análisis Audiovisual del Spot Publicitario para la empresa Vitalaser en el Contexto del Festival de música electrónica “Ultra - Perú” [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683028
@misc{renati/1032587,
title = "Análisis Audiovisual del Spot Publicitario para la empresa Vitalaser en el Contexto del Festival de música electrónica “Ultra - Perú”",
author = "Montero Aguado, Nick Roosevelt",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
In this work, we analyze the process of construction and development of the audiovisual analysis of the advertising spot created at the Ultra Music Festival for Vitalaser, a pioneering laser light technology company. This analysis aims to show how the spot presents the company’s products and services within the context of a massive event, highlighting its impact on the audience through an analysis structured in six stages: video introduction, testimony, laser installation, Resistance, Main Stage, and video conclusion. From the perspective of audiovisual narrative, we examine how the spot’s storyline generates expectations and emotions in the viewer. Meanwhile, in terms of audiovisual language, we study the technical resources used, such as lighting, shots, and composition, which shape the futuristic aesthetic of the event. This work also discusses and analyzes the editing techniques and technologies applied to overcome production challenges in a dynamic and large-scale environment like Ultra Music
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