Bibliographic citations
Velasquez, G., Guevara, J. (2024). Análisis audiovisual sobre los spots publicitarios de ACUPARI. El intercambio cultural entre el Perú y Alemania [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682968
Velasquez, G., Guevara, J. Análisis audiovisual sobre los spots publicitarios de ACUPARI. El intercambio cultural entre el Perú y Alemania [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682968
@misc{renati/1032567,
title = "Análisis audiovisual sobre los spots publicitarios de ACUPARI. El intercambio cultural entre el Perú y Alemania",
author = "Guevara Vallenas, Joaquin Sebastian",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This thesis carries out a narrative and audiovisual analysis of two advertising spots developed for the Peruvian-German language school ACUPARI in Cusco. Both ads tell the story of German tourists who travel through Peru and are unable to communicate due to language barriers. The problem is solved thanks to the contact of the protagonists with locals who can speak German, thus reinforcing the importance of learning the German language. The analysis focuses on how audiovisual language and narrative are able to reinforce the advertising message. The first part is about the narrative analysis of both spots. The narrative structure of the videos will be seen at a macro and micro level, as well as an analysis of the characters and dialogues. In the second part, the use of audiovisual tools will be analyzed and what sensations they generate in the viewer. The third part addresses the techniques and technologies that were used to solve the challenges during the phases of audiovisual production. By analyzing these points, it will be possible to demonstrate how their execution enabled the correct development of the spots to advertise the ACUPARI institution.
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