Bibliographic citations
Tejada, K., Tobalina, P. (2024). Análisis de la producción audiovisual de las campañas “Tu casera sabe” y “Recetas al estilo La Bodeguita” [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682941
Tejada, K., Tobalina, P. Análisis de la producción audiovisual de las campañas “Tu casera sabe” y “Recetas al estilo La Bodeguita” [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682941
@misc{renati/1032133,
title = "Análisis de la producción audiovisual de las campañas “Tu casera sabe” y “Recetas al estilo La Bodeguita”",
author = "Tobalina Garcia, Pamela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
This research analyzes the audiovisual production of the advertising campaigns “Tu casera sabe” and “Recetas al estilo La Bodeguita” by La Bodeguita brand, published on Instagram and TikTok. Both campaigns seek to connect with the public through brief, entertaining and visually impactful content. “Tu casera sabe” uses video memes to reflect everyday situations in wineries, while “Recetas al estilo La Bodeguita” offers practical recipes that promote the brand's products. The analysis is organized into three areas: narrative, audiovisual language, and techniques and technologies used in its production. The narrative explores how memes and micro-stories capture situations and emotions, while the audiovisual language uses shots, colors, and sounds that achieve a close and simple aesthetic for social media. Finally, the analysis of the techniques and technologies highlights how production challenges were overcome through the use of multiple cameras and setting strategies.
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