Bibliographic citations
Rios, F., Chaupis, E. (2024). Análisis Audiovisual de los spots publicitarios para la campaña “Rollout” del centro comercial Mall Plaza. [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682937
Rios, F., Chaupis, E. Análisis Audiovisual de los spots publicitarios para la campaña “Rollout” del centro comercial Mall Plaza. [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682937
@misc{renati/1032116,
title = "Análisis Audiovisual de los spots publicitarios para la campaña “Rollout” del centro comercial Mall Plaza.",
author = "Chaupis Arias, Edwin Joel",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Advertising and the audiovisual world are connected, as both share a persuasive communication style that evokes different emotions in the audience. Through narratives, music, lighting, body language, and facial expressions, they convey messages that establish an emotional bond with the public. It is essential to note that audiovisual advertising aims to generate an emotional impact that encourages the audience to take action, such as purchasing a product or service. The visual and auditory elements in ads enable brands to evoke specific feelings, thereby strengthening their connection with consumers. In this work, we will analyze the advertisements from the “Rollout” campaign by Mall Plaza in 2022. This campaign focused on creating promotional spots for Mall Plaza's social media, offering the public a unique experience in the shopping center. Four ads were developed: “F - Pay,” “Sodimac,” “CMR Puntos,” and “Banco Falabella.” The objective of this analysis is to break down the narrative structure of each piece, identify the use of audiovisual language, and examine the techniques and technologies employed, in order to demonstrate our professional competencies.
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