Bibliographic citations
Ravello, S., (2024). Análisis audiovisual del spot publicitario “Con Mifact nunca estás sólo” perteneciente a la campaña de San Valentín de la empresa Mifact [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682949
Ravello, S., Análisis audiovisual del spot publicitario “Con Mifact nunca estás sólo” perteneciente a la campaña de San Valentín de la empresa Mifact [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682949
@misc{renati/1032115,
title = "Análisis audiovisual del spot publicitario “Con Mifact nunca estás sólo” perteneciente a la campaña de San Valentín de la empresa Mifact",
author = "Ravello Neyra, Sebastian Fuad",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The current trend in social media advertising is shifting toward short-form audiovisual pieces, characterized by a quick or “express” style and finish. This direction responds to the need to capture attention in mere seconds, prompting creators to prioritize simplicity and visual impact over narrative depth. Instead of developing complex storylines or adding detailed content, advertisers focus on creating straightforward yet effective pieces, such as trending videos, quick informational clips, or brief descriptions of a product or service, emphasizing speed and high posting frequency. This research project centers on an ad spot with a distinct narrative approach, aiming to connect with viewers without relying on overly direct or aggressive messaging. In this production, every element is meticulously crafted, dedicating time and resources to ensure each aspect of audiovisual and narrative quality meets a high standard. Attention to detail is essential, allowing the piece to not only convey its message but also create a memorable experience for the audience. Unlike the “express” approach, this methodology pursues a detailed and lasting execution that resonates with viewers, fostering an authentic connection between the message and the audience. This approach elevates the quality of the piece and creates a subtle yet genuine impact, inviting viewers to form a deeper emotional bond with the content of the ad.
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