Bibliographic citations
Otalora, M., Alfaro, A. (2024). Implementación de estrategias para optimizar las actividades de exportación de una empresa agroexportadora de palta [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682744
Otalora, M., Alfaro, A. Implementación de estrategias para optimizar las actividades de exportación de una empresa agroexportadora de palta [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682744
@misc{renati/1031879,
title = "Implementación de estrategias para optimizar las actividades de exportación de una empresa agroexportadora de palta",
author = "Alfaro Duran, Alisson Xiomara",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The agro-export industry is considered one of the main engines of the Peruvian economy, because it is a source of employment and development. Considering the importance of the sector, this research analyzes the performance of an avocado agro-export company, with the purpose of proposing alternatives that allow optimizing its export activities. In this sense, the qualitative methodological approach was used, since semi-structured interviews were carried out with the general manager of the company, head of operations and finances, as well as specialists in the field. From which, it has been possible to identify that the best option for the company, considering its current context, would be to design and implement a digital marketing strategy. On the other hand, it has been concluded that establishing a clear marketing strategy should be the starting point, since attracting customers and achieving a better visibility is the first step that every company must follow to expand. The digital marketing represents an opportunity to reach a greater diversity of markets, since there are no barriers of space or time. Finally, it is important to mention that the analysis of the operational, strategic and financial implications that the chosen alternative entails. Likewise, recommendations are presented for future problematic situations that the company may face.
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