Bibliographic citations
Price, A., (2021). El marketing AFIP en la gestión municipal de la provincia de Lamas, Región San Martín, Año 2018 [Universidad Nacional de Educación Enrique Guzmán y Valle]. https://repositorio.une.edu.pe/handle/20.500.14039/5603
Price, A., El marketing AFIP en la gestión municipal de la provincia de Lamas, Región San Martín, Año 2018 []. PE: Universidad Nacional de Educación Enrique Guzmán y Valle; 2021. https://repositorio.une.edu.pe/handle/20.500.14039/5603
@mastersthesis{renati/1021570,
title = "El marketing AFIP en la gestión municipal de la provincia de Lamas, Región San Martín, Año 2018",
author = "Price Valverde, Arturo Enrique",
publisher = "Universidad Nacional de Educación Enrique Guzmán y Valle",
year = "2021"
}
The present research work entitled AFIP Marketing in the Municipal Management of the Province of Lamas, San Martín Region, Year 2018, aimed to determine the level of relationship between the marketing developed by the municipality in the investment decision of entrepreneurs of the Province of Lamas, San Martín Region, year 2018. The research work was developed under a quantitative approach, of a correlational descriptive type and non-experimental design, with a cross-sectional section. A sample of 60 entrepreneurs was used, to whom a Likert scale questionnaire was applied to measure the marketing variable, and an interview guide for the AFIP variable, in addition, the Chi Square statistical treatment was used to find the relationship. The results obtained were able to determine the existence of a significant relationship since, after applying the Chi Square statistical test, a score of 0.000 was obtained in terms of the level of significance or p-value, less than the margin of error of 0.05, accepting the research hypothesis concluding that there is a significant relationship.
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