Bibliographic citations
Jara, C., Gonzales, M. (2021). Estudio de prefactibilidad para la instalación de una planta productora y comercializadora de jamón cocido ahumado a base de carne de pato (Cairina Moschata) [Universidad Antonio Ruiz de Montoya]. http://hdl.handle.net/20.500.12833/2313
Jara, C., Gonzales, M. Estudio de prefactibilidad para la instalación de una planta productora y comercializadora de jamón cocido ahumado a base de carne de pato (Cairina Moschata) []. PE: Universidad Antonio Ruiz de Montoya; 2021. http://hdl.handle.net/20.500.12833/2313
@misc{renati/1008084,
title = "Estudio de prefactibilidad para la instalación de una planta productora y comercializadora de jamón cocido ahumado a base de carne de pato (Cairina Moschata)",
author = "Gonzales Cardenas, Maria Elizabeth",
publisher = "Universidad Antonio Ruiz de Montoya",
year = "2021"
}
This study deals about the technical, economic, social and financial feasibility of implementing a processing plant for cooked smoked ham made from lean duck meat. Said product will be aimed at the Metropolitan Lima market of Socio-Economic Levels (NSE) A, B and C.In chapter 1 the problem statement is known, in itsbackground, the problem, the objectives, the justification, the scope of the research and the feasibility of the study were raised. In the strategic study addressed,the macro-environment analysis concluded that the organic certification allows the product to comply with organic standards, on the other hand, the evolution of GDP, which was affected by the Covid-19 pandemic, had negative effects in the world economy, which affected the capacity to consume the product in households, generating the closure of several industries, unemployment and new restrictions in the face of the pandemic. Next, we proceeded to analyze the five forces of Michael Porter. As soon as the microenvironment, the internal AMOFHIT analysis was developed. Finally, the vision, mission, SWOT analysis and strategic and financial objectives of the company were raised. In chapter 3, the analysis of the market study was developed, the target audiences established will be made up of NSE A, B and C, comprised in a range from 18 to 55 yearsof age. Based on primary and secondary information on those who consume sausages in Metropolitan Lima, from the historical demand and supply their respective projection were estimated, resulting in the production of 237,263 Kg ayear or 1,186,314 packages for a year with a market share percentage of 4.3 %. In addition, the marketing plan was established for the commercialization of the product through the traditional and modern channel. In chapter 4, the technical study is approached where the optimal location of the company was established through the Macro and Micro location. As a result, the processing plant will be located in the department of Cusco, Limatambo district, it will have 323 square meters and the breeding and processing plant will be located in the Vilcabamba District, which will have 947 square meters. After having established the location, we proceeded to obtain the dimensions of the areas according to the productive process, staff requirements, machines and equipment, with all this, the execution plan was made. Finally, the analysis of the Quality Management System and the Environmental Assessment was developed. In chapter 5, called the legal and organizational study, the size of the company, the type of company and the tax aspects were determined. Also, the labor aspects, the organization chart of the company, the main functions of the workers and the third party service, as well as the security, cleaning, legal advice, electricity, drinking water, the internet, distribution and Finished Product warehouse were detailed (PT). In chapter 6, called economic and financial study, the total investment required to start the project was determined, which is made up of a tangible,intangible fixed investment and a working capital, which results in approximately 1,432,906 soles for the project execution. The investment of fixed assets will be financed 40% by contributions from third parties and 60% by the contribution of partners and the working capital will be financed 50% by contributions from thirdparties and contributions from partners.Finally, a VANE of S / 723,237 soles was obtained with an annual TIRE of 41% and a VANF of S / 723,463 soles with an annual TIEF of 69% per year, which leads us to conclude that the project is viable. In chapter 7the conclusions and recommendations for the project to produce cooked smoked ham based on duck meat were presented.
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