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Browsing by Subject Strategic communications plan
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Plan estratégico de comunicaciones con base en la gestión de los activos intangibles en una empresa privada que presta servicios profesionales en el rubro legal, en Lima
Diez Ruggiero, Danilo
Asesorado por
Gauna Peralta, Aníbal Francisco
11-Oct-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Activos intangibles
;
Diagnóstico
;
DirCom
;
Estrategia
;
Indicadores
;
Objetivos
;
Plan estratégico de comunicaciones
;
Stakeholders
;
Intangible assets
;
Diagnosis
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Dircom
;
Strategy
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KPI
;
Objectives
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Strategic communications plan