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Showing results 1 to 1 of 1
Atributos de los influencers, amistad percibida y bienestar psicológico y su relación con la lealtad de los consumidores en Lima Metropolitana y Callao
Osorio Villarreal, Carol Jeannett
;
Leon Vidalon, Claudia Natalia
Asesorado por
Berdejo Chavez, Pedro Rubén
12-Jul-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Usuario de redes sociales
;
Influencers
;
Marketing de influencers
;
Interacción parasocial
;
Social media user
;
Influencers
;
Influencer marketing
;
Parasocial interaction
