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Browsing by Subject Situación de compra
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El factor imagen del brand equity en la relación a intención de compra de la categoría de sopas instantáneas en supermercados de Lima Metropolitana.
Toricelli Castillo, Gianpaolo Giacomo
Asesorado por
Lodeiros Zubiria, Manuel Luis
21-May-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Brand equity
;
Sopas instantáneas
;
Situación de compra
;
Brand quity
;
Instant sopus
;
Buying situation
