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Browsing by Subject Sector hotelero y marketing digital
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Showing results 1 to 1 of 1
El compromiso del cliente en redes sociales, y la intención de compra en la industria hotelera, Chiclayo 2023
Rodriguez Gonzales, Wendoly Sofia Andrea
Asesorado por
Olano Cavero, Jessica Karin
2024
Universidad Católica Santo Toribio de Mogrovejo
Redes sociales, compromiso del cliente e intención de compra
;
Sector hotelero y marketing digital
;
Análisis cuantitativo y modelos de mediación
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Social media, customer engagement, and purchase intention
;
Hospitality industry and digital marketing
;
Quantitative analysis and mediation models
