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info:eu-repo/semantics/bachelorThesis
El impacto del scam advertising social de Cannes Awards en la ética publicitaria
Longaray Kovalchuk, Enrique Vladimir
Asesorado por Cabel García, Andrea Elvira
15-Aug-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Ética publicitaria; Publicidad social; Publicidad; Scam advertising; Cannes awards; Advertising ethics; Social advertising; Advertising
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