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Propuesta de un modelo de gestión para incrementar la visibilidad de productos de la categoría de cereales de una PYME en Supermercados de Lima Moderna del sector alimenticio mediante la implementación del Inbound Marketing a través del Ciclo PDCA
Ramirez Olórtegui, Fiorella Alexandra
;
Gómez Alcas, María José
Asesorado por
López Cabrera, Magali
15-Nov-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Visibilidad
;
Inbound Marketing
;
Ciclo PDCA
;
Estrategia de marketing
;
Puntos de venta
;
Supermercados
;
Estrategias de venta
;
Visibility
;
Inbound Marketing
;
PDCA Cycle
;
Marketing Strategy
;
Points of Sale
;
Supermarkets
;
Sales Strategies