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Browsing by Subject SME entrepreneurs
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La percepción de los empresarios PYMES de Lima Metropolitana y Callao sobre la campaña ‘‘Mi plan, tu negocio’’ del BCP durante la crisis por el COVID-19.
Munaris Rodríguez, Sebastian Harif
Asesorado por
Arbaiza Rodríguez, Francisco Antonio
25-Oct-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Empresarios pyme
;
Percepción
;
Comunicación publicitaria
;
Crisis
;
SME entrepreneurs
;
Perception
;
Advertising communications
