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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Elementos visuales y verbales en el packaging y su influencia en la intención de compra de yogures en tiendas retail de Lima Metropolitana
Godoy Chipana, Demichelle Claudia Renatta
;
Zacarías Zumaeta, Carol Stephanie
Asesorado por
Cristobal Suvderlan, Damaris Heidi
20-Aug-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Packaging
;
Elementos visuales
;
Intención de compra
;
Visual elements
;
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