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Showing results 1 to 1 of 1
Influencia de la publicidad emocional en la acción de compra en el sector siderúrgico: Caso Aceros Arequipa
Burga Vargas, Ena del Carmen Victoria
Asesorado por
Cabel García, Andrea Elvira
16-Sep-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Publicidad emocional
;
Acción de compra
;
Sector siderúrgico
;
Spot publicitario
;
Aceros Arequipa
;
Emotional advertising
;
Purchase action
;
Steel industry
;
Commercial