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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El metaverso: ¿Un mundo virtual para generar conexiones con la marca? Caso: Nikeland
Villanueva Ayala, Raiza Lizandra
Asesorado por
Sánchez Benavides, Aldo Oscar
28-Nov-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Publicidad inmersiva
;
Metaverso
;
Casual gamer
;
Co-creación
;
Experiencia virtual
;
Immersive advertising
;
Metaverse
;
Casual gamer
;
Co-creation
;
Virtual experiences
