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Browsing by Subject Producción de eventos
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Posicionamiento de Benelli con la estrategia de eventos Benelli on Tour en las Comunicaciones Integradas de marketing.
Ruiz Muñoz, Fiorella Luz
;
Ponce Budinich, Mirtha Tatiana
Asesorado por
Bolivar Campos, Sergio Fernando
12-Nov-2023
Universidad Peruana de Ciencias Aplicadas (UPC)
Comunicación integrada de marketing
;
Estrategia de posicionamiento
;
Producción de eventos
;
Marca de motocicletas
;
Positioning strategy
;
Event production
;
Customer experience
;
Motorcycle brand
