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info:eu-repo/semantics/bachelorThesis
Asesorado por Gallo Infantes, Francisco
31-Oct-2022
Universidad Científica del Perú
Marketing digital; Marketing de atracción; Marketing de retención; Marketing de recomendación; Comportamiento del consumidor; Precompra; Compra; Poscompra; Digital marketing; Attraction marketing; Retention marketing; Recommendation marketing; Consumer behavior; Pre-purchase; Purchase; Post-purchase