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Browsing by Subject Planned Behavior Theory
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Showing results 1 to 1 of 1
Factores que influyen en la intención de compra en la categoría de ropa sostenible
Arias Abanto, Naomi Stefany
;
Fernández Arenas, Thais
Asesorado por
Bazo Quintana, Pedro Vicente
;
Guardamino Baskovich, Romy
7-Jul-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Teoría del comportamiento planificado
;
Normas subjetivas
;
Control conductual percibido
;
Planned Behavior Theory
;
Subjective norms
;
Perceived behavioral control
