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Browsing by Subject Pet influencers
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Showing results 1 to 1 of 1
La percepción de los seguidores millennials sobre la transferencia de significado del pet influencer Kibo hacia las marcas que promociona en Instagram desde la perspectiva de la antropomorfización
Recharte Vera, Maria Paula
Asesorado por
Sánchez Flores, Miguel Antonio
8-Jan-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Antropomorfización
;
Mascotas influencers
;
Transferencia de significado
;
Instagram
;
Promoción de marcas
;
Anthropomorphization
;
Pet influencers
;
Transfer of meaning
;
Instagram
;
Brand promotion