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Browsing by Subject Percepciones publicitarias
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Showing results 1 to 1 of 1
La Relación entre Estereotipos Femeninos en la Publicidad de Belleza y la Intención de Compra en la Generación Z limeña. Caso Natura
Barrientos Roja, Makarena Constanza Antonieta
;
Felix Quispe, Karen Maribel
Asesorado por
Araya Ugarte, Guillermo Agustín
23-Apr-2024
Universidad Peruana de Ciencias Aplicadas (UPC)
Productos de belleza
;
Representación de la mujer
;
Percepciones publicitarias
;
Estereotipos
;
Estrategias de marketing
;
Comportamiento del consumidor
;
Beauty products
;
Representation of women
;
Advertising perceptions
;
Stereotypes
;
Marketing strategies
;
Consumer behavior