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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
La creación de la marca de outsider como estrategia: Julio Guzmán en las elecciones presidenciales 2016
García Alarcón, Silvana Lucía
Asesorado por
Mackelmann Roedenbeck Mathias
24-Jan-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Marketing político
;
Comunicación política
;
Personalización política
;
Outsider
;
Political marketing
;
Political communication
;
Political personalization
