Skip navigation
English
English
Spanish
Navigate
Communities
& Collections
Author
Advisor
Title
Subject
OCDE subject
Issue Date
Access rights
Research work type
Academic level
Academic program
Academic program code
Institution
Document type
About Renati
Legal
Search and export manual
Common Pickup Mistakes
File restriction in DSpace
Entry of jobs in virtual spaces
Frequent questions
Help
Login
Administrators
Indicators
Reports
Harvester
News
Advanced Search
Home
Browsing by Subject Nostalgia evocada por los anuncios
Jump to:
0-9
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
X
Y
Z
or enter first few letters:
Sort by:
title
issue date
submit date
In order:
Ascending
Descending
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Authors/Record:
All
1
5
10
15
20
25
30
35
40
45
50
Showing results 1 to 1 of 1
Actitud de marca, imagen de marca y nostalgia evocada por los anuncios en relación a la intención de compra de productos de consumo masivo
Estrada Rosas, María Angélica
;
Chavez Ballena, Luis Enrique
Asesorado por
Mendoza Cuellar, Héctor José
;
Guardamino Baskovich, Romy Barbel Ruth
18-Aug-2022
Universidad Peruana de Ciencias Aplicadas (UPC)
Actitud de marca
;
Imagen de marca
;
Nostalgia evocada por los anuncios
;
Intención de compra
;
Nostalgia
;
Marketing de nostalgia
;
Brand attitude
;
Brand image
;
Ad-evoked nostalgia
;
Purchase intent
;
Nostalgia
;
Nostalgia marketing