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Browsing by Subject Marketing en los Medios Sociales
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Showing results 1 to 1 of 1
Trabajo de investigación
El Social Media Marketing en Relación con el Brand Equity y el Brand Loyalty.
Ortiz Silvestre, Rain Dayane Nicolle
;
Sanchez Arrus, Mariana
Asesorado por
Guardamino Baskovich, Romy
8-Jul-2021
Universidad Peruana de Ciencias Aplicadas (UPC)
Social media marketing
;
Marketing en los Medios Sociales
;
Imagen de marca
;
Valor de marca
;
lealtad de Marca
;
Conocimiento de marca
;
intención de recompra
;
Brand image
;
Brand equity
;
Brand loyalty
;
Brand awareness and purchase intention