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Browsing by Subject Interactive advertising
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Showing results 1 to 1 of 1
El reconocimiento al consumidor como recurso para reforzar el engagement mediante la interacción publicitaria digital
Martínez Ruiz Huidobro, Dariela
Asesorado por
Mezarina Castilla, Melina Haydee
19-Aug-2019
Universidad Peruana de Ciencias Aplicadas (UPC)
Reconocimiento al consumidor
;
Engagement
;
Interacción publicitaria
;
Consumer recognition
;
Engagement
;
Interactive advertising
