Browsing by Subject Intention to purchase recommended brands
Showing results 1 to 1 of 1
Asesorado por Chacón Resino, Ramón
30-Sep-2024
Universidad Peruana de Ciencias Aplicadas (UPC)

Influencers; Productos de belleza; Redes sociales; Seguidores; Influencia percibida; Vínculo de la marca con el autoconcepto; Valor esperado de marca; Intención de compra de marcas recomendadas; Beauty products; Social media; Followers; Perceived influence; Brand engagement in self-concept; Brand expected value; Intention to purchase recommended brands