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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Brand Equity de los Homecenter y su relación con la intención de compra de pinturas aplicado a hombres del NSE C entre los 36-45 años en Lima Metropolitana
Umbert Martínez, Diego Alonso
Asesorado por
Lodeiros Zubiria, Manuel Luis
2-Jul-2019
Universidad Peruana de Ciencias Aplicadas (UPC)
Brand equity
;
Intención de compra
;
Calidad percibida
;
Brand trust
;
Brand loyalty
;
Pinturas látex
;
Homecenter
;
Brand equity
;
Purchase intent
;
Perceived quality
;
Brand trust
;
Brand loyalty
;
Decorative paints