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Browsing by Subject Generación Y--Consumo
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
Análisis de la brecha entre la imagen de marca Wong y las expectativas de la generación millennial del NSE A y B de Lima Metropolitana respecto a su supermercado ideal
Galan Portocarrero, Maria Carmen
;
Vargas Inocente, Andrea Isabel
Asesorado por
Riva Zaferson, Franco Alberto
13-May-2022
Pontificia Universidad Católica del Perú
Comercio minorista
;
Marcas de fábrica--Perú
;
Jóvenes--Consumo
;
Generación Y--Consumo
;
Supermercados--Perú--Estudio de casos